About Gem

Our mission is to make vintage online shopping easier, and promote use of vintage and secondhand clothing. We want to build a useful service that benefits both vintage buyers and stores.
Gem is based in New York City, and founded by Liisa Jokinen and Sampo Karjalainen. They are also founders of NYC Looks and Hel Looks street style sites and NYC Vintage Map.

No extra cost for users or sellers
Gem is not promoting or endorsing any search results over others. Results are ranked to match your search terms as well as possible. We participate in selected affiliate programs which means Gem can earn a commission for completed purchases.



How Gem works
Gem uses APIs and crawls online stores to build an index of millions of vintage clothing items. If you are an owner of an online vintage store or marketplace, take a look at the For Stores page.
Questions or comments?
Please send us an email: liisa@gem.app
Need logo or photos? Download Gem logo and images.