About Gem

Search millions of products from thousands of online stores at once, to find the piece of vintage clothing you are looking for.

Our mission is to make vintage online shopping easier, and promote use of vintage clothing. We want to build a useful service that benefits both vintage buyers and stores.

Gem is founded by Liisa Jokinen and Sampo Karjalainen, a Finnish-born couple based in New York City. They are also founders of Hel Looks and NYC Looks street style sites.

No extra cost for users or sellers

Gem can get a commission on a sale when a store has an affiliate model. Search results are ranked to match your search terms as well as possible. Specific products or stores don't get preferential treatment.

How Gem works

Gem uses APIs and crawls online stores to build an index of millions of vintage clothing items. If you are an owner of an online vintage store or marketplace, take a look at the For Stores page.

Questions or comments?
Please send us email: liisa@gem.app