About Gem

Our mission is to make vintage online shopping easier, and promote use of vintage clothing. We want to build a useful service that benefits both vintage buyers and stores.
Gem is founded by Liisa Jokinen and Sampo Karjalainen, a Finnish-born couple based in New York City. They are also founders of Hel Looks and NYC Looks street style sites and NYC Vintage Map.

No extra cost for users or sellers
Gem is not promoting or endorsing any search results over others. Results are ranked to match your search terms as well as possible. We participate in selected affiliate programs which means Gem can earn a commission for completed purchases.



How Gem works
Gem uses APIs and crawls online stores to build an index of millions of vintage clothing items. If you are an owner of an online vintage store or marketplace, take a look at the For Stores page.
Questions or comments?
Please send us an email: liisa@gem.app
If you need logo, screenshots, or press images, download the Press Kit.