The Marimekko classic, the Jokapoika (every boy) shirt, has been in production since 1956. The Piccolo pattern was designed by Vuokko Eskolin-Nurmesniemi in 1953. The shirt has appeared in countless colorways over the decades.
The Jokapoika shirt can be considered as the first gender-neutral Marimekko garment. The shirt was initially designed for men, but it was an instant hit among women, too, and soon Marimekko started making also kids’ versions of the shirt. In recent years, teens and young adults have discovered the Jokapoika shirt and the vintage versions are more popular than ever.
Marimekko’s founder Armi Ratia liked to wear a Jokapoika shirt as her working uniform and often encouraged even high-profile international business visitors to change into a Jokapoika shirt when they arrived at Marimekko’s Bökars estate. Her goal was to create an egalitarian atmosphere without hierarchies.