Ralph Lauren

Ralph Lauren launched his name-sake label in New York in 1967 with a collection of ties. Next year, he launched a full menswear line and named it "Polo". After that he launched women's line. In 1972 he introduced a short-sleeve cotton shirt in 24 colors emblazoned with the company's logo of a polo player – the signature look of the brand was born.

Since the 80s and 90s, hip-hop artists have kept the Ralph Lauren Polo in fashion. The wildest show-off Polo pieces attract money and collectors and are extremely hard to find.